I Never Thought Insurance Products Would Change my UX view
How I Helped Reduce Quote-to-Policy Drop-offs by 35%:
When I started out in design, insurance wasn’t the first domain.
But here I am a few years in having worked on digital journeys for some of the top insurance brands in India.
And honestly, it has changed how I see UX completely.
Because designing for insurance isn’t just about creating clean UIs or responsive layouts.
Its About
↪ Understanding human trust
in a space where customers often don’t fully understand what they’re buying.
↪ Navigating legal and regulatory constraints
like IRDAI mandates, disclosures, disclaimers, and KYC flows.
↪Balancing friction and conversion
making sure we guide users while still staying compliant and safe.
What does this look like in practice?
❇️ I’ve redesigned legacy journeys that hadn’t been touched in years.
❇️ I’ve streamlined quote and policy purchase flows to improve conversion and clarity.
❇️ I’ve worked with stakeholders who think in spreadsheets, translating business rules into usable digital experiences.
❇️ I’ve designed claims journeys that reduce anxiety and call center dependency.
❇️ And I’ve learned to treat compliance not as a blocker—but as a design constraint that can lead to better outcomes.
And I’ve loved every second of it.
Why does it matter?
Because these products touch millions of people often during stressful moments like buying a policy, filing a claim, or renewing coverage. A small UX change here doesn’t just increase clicks. It builds trust in a deeply regulated, often confusing domain.
What’s next?
In the coming weeks, I’ll be sharing some of the most practical lessons I’ve learned:
✅ How we made KYC smoother without compromising on regulations
✅ How we used storytelling to simplify insurance literacy
✅ Why legacy systems aren’t always the enemy just misunderstood
If you’re working in insurance, fintech, or any other regulated space I’d love to connect.
Let’s learn from each other.
Digital Designer | Ex-Creative Director @ Mantra Labs
Worked with India’s Top Insurance Brands, Driving 2× Revenue Growth | 22K+ on YouTube
I help build web & mobile apps for SaaS & Insurance.
Specializing in interaction design, business-first UX, and concept storytelling — with a strong focus on BFSI.
